Google’s Autocomplete Gone Awry, Caroline Winter, Business Week (Sept 14)
Google’s autocomplete comes under fire for perpetuating bad – even libelous – information about individuals. The suggestions are based on actual searches, but should Google screen for them?
“Google the name of Germany’s former first lady, Bettina Wulff, and the first autocomplete terms that pop up are “escort,” “prostituierte,” and “rotlicht.” The last two terms, as you may have guessed, are German for “prostitute” and “red light.”
Understandably upset by these results, Wulff is suing the search giant, saying its autocomplete function perpetuates rumors that she once worked as a lady of the night.”