SnapChat, another place to put videos and photos from your smartphone. Leans to the younger demographic. “There are over 100 million daily active Snapchat users, and over 60 percent of American smartphone users between the ages of 13 and 34 use the platform.” Higher education, sports, politics, television — if you’re trying to reach the coveted next generation of consumers, Snapchat should definitely be on your radar.”

5 Reasons you should pay attention to Snapchat. Edelman Digital (Feb 5)

Yahoo and Flickr

This is one more example that it is unwise to put all eggs (or all photos in this case) in one basket when it comes to using the Internet and any of the services on it.

Yahoo Has Decided to Scale Down Flickr, Sufyan bin Uzayr, Web Design ledger (Feb 4)

“To be clear, Yahoo is *not* shutting down Flickr, but it has decided to scale it down. In other words, Flickr will be alive, but Yahoo has decided to reduce its investment in the online photo sharing service. Flickr will soon be operated with minimal overhead, and resources and funds meant for Flickr might be allocated to some other venture within Yahoo’s umbrella.”

Expect to see more headlines about this. On December 2 there was speculation that Yahoo would sell Flickr – Yahoo May Sell Flickr and Its Core Internet Business (PetaPixel)

People need help with web search

People need more help with web search than they realize. Daniel Russell at Google has some surprising and disturbing observations on the lack of basic knowledge about web searching shown in a class of young students. He makes good points about the assumptions we all make about search capabilities. In fact many students – and even adults – do not have the basic knowledge to function well – to know what a home page is, what the web is, how to enter search terms, how to develop concepts – and much more.

Teaching beginners how to search–lessons for teachers, Search Research, (Feb 5)

I’m out of teaching, but if you’re introducing others to web search this article has important pointers.

Concept or Keyword SEO?

Rand Fishkin asks Can SEOs Stop Worrying About Keywords and Just Focus on Topics? – Whiteboard Friday. Nope – need to do both – his advice shows the value of working with concepts in order to respond to the searcher’s intent, and to use keywords to establish or support those concepts.

So my recommendation is to combine these two things. In a smart combination of these techniques, we can get great results on both sides of the aisle. Great concept and topic modeling that can serve a bunch of different searcher needs and target many different keywords in a given searcher intent model, and we can do it in a way that targets keywords intelligently in our titles, in our headlines, our sub-headlines, the content on the page so that we can actually get the searcher volume and rank for the keywords that send us traffic on an ongoing basis.

Searchers – you need to know that Google nad Bing aren’t as keen on matching words as directing you to the topic.

Google Search Staff Changes

Amit Singhal, Google’s Senior Vice President of Search, is stepping down after 15 years with Google, to do more in philanthropy and have time for family.

Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes, Barry Schwartz, Search Engine Land

John Giannandrea is the new head of search. He had created MetaWeb, which Google acquired in 2010 and used as the basis for Knowledge Graph. Expect to see further emphasis on machine learning and artificial intelligence.

Meet Google’s new search king, Jillian D’Onfro, Business Insider (Feb 3)

Google Translate and other services

Google has several translate functions- now available by text, by speech, and by image – plus some other tricks.

Found in Translation at the Reference Desk , Irene E McDermott, Online Searcher (Jan-Feb 2016)

Article has more about translation services being used in libraries and being provided by the librarians to their clients.

“Translation, whether it is human or machine-generated, facilitates free access to information. And that is what public libraries are all about.”

Read it later

If you like to save articles to read later, this article compares Pocket to Instapaper.

Read It Later Showdown: Pocket vs. Instapaper, Thorin Kiosowski, Lifehacker (Jan 31)

When it comes to “read it later” services that let you save articles today to read when you have time, you only have two serious options these days: Pocket and Instapaper. Both are great, but they’ve diverged a bit over the years and play to different strengths.