Yikes – spam accounts for 70% of email. That means work for all of us to recognize it and block it. Make Use Of has some advice and suggestions.
What Everybody Ought to Know About Dealing With Email Spam, by Akshata Shanbhag, Make Use Of (Dec 2)
Article links to another about how spammers get your address in the first place. Sometimes it’s through a fake unsubscribe.
New design for Yahoo email application on the desktop and mobile. Will be very conversational.
Yahoo Mail’s Sweet 16 Is Sweet: A brand new view, Yahoo Tumblr Blog
We’re introducing “conversations” for those who prefer to view emails grouped in threads. At the end of the day, being able to see an entire conversation can save you quite a bit of time. Context is king.
In case there was any doubt, Google has stated that “ ’a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.’”This came up in a data-mining class-action case against Google in which plaintiffs have argued that the scanning Google does is illegal, and Google says users give implicit consent in order to receive the email services of filtering (not to mention free).
Google filing says Gmail users have no expectation of privacy, Steven Musil, CNet (Aug 13)
Which metaphor about email do you prefer? Email is like sending to a post office – and opening your mail is a violation; or Google is like the personal assistant in the office with the right to scan the messages for you?
Knowing how to write a good email should be part of business etiquette. It is essential in networking This set of pointers is a good start.
How Writing Amazing Emails Can Further Your Career, Saikat Basu, Search Engine Land (July 31)
People using Thunderbird as their desktop email client will appreciate this review of plugins for the software.
The Best Plugins to Supercharge Thunderbird, Alan Henry, Lifehacker, July 17.
These cover calendars, cloud storage, formating text – more.
What if your email program could separate meetings, from personal, from project work without you having to do anything? Software that marks up emails for message might be just the trick, and Google is on its way of doing exactly that.
What if Email Continues To Smarten Up, Semantic Web (Jul 1)
Gmail can leverage JSON-LD and schema.org to markup information in emails to support interactions with recipients: an RSVP Action for events, a Review Action for restaurants, movies, products and services; a One-click Action for anything that can be performed with a single click; a Go-to Action for more complex interactions to be completed at a web site, as well as Flight interactive cards to confirm reservations and and trigger a Google Now boarding pass. )
Video email – sounds like a non-sequitur – but it’s nearly upon us. Are You Ready For Video In Email? in Marketing Land (Jun 12) tells email marketers what to do to deliver video content. HTML5 is making this possible, but it still depends on whether your email client supports that. Mercifully, recommendations include “shorter is better”, and don’t use auto-play. Also – make the video “aspirational”!
Yahoo Mail adds personalized ads in a make-over that makes it more like GMail.
Yahoo Mail Users, Prepare for Creepy, Gmail-Style Ads, Bloomberg Business Week (June 3)
No surprise – Marissa Mayer said she would.
… the new version is similar to Gmail in one major way: It uses the content of users’ messages to serve up relevant ads. And there’s no choice. In order to keep their e-mails, users must agree to new terms of service that give Yahoo (YHOO) the right to “scan and analyze all incoming and outgoing communications content sent and received from your account (such as Mail and Messenger content including instant messages and SMS messages) including those stored in your account to, without limitation, provide personally relevant product features and content, to match and serve targeted advertising and for spam and malware detection and abuse protection.”
Good advice on how to manage email more quickly and effectively – How to Email Like a Pro – by Joel Lee, Make Use Of (May 31)
There are a lot of factors that play into email efficiency – not just writing the emails, but setting up the inbox, managing emails, knowing when to check emails, and more. Boosting email efficiency means boosting productivity, and that ultimately means getting everything done in less time.
GMail users will soon see their email sorting into tabs in their inbox for primary, social, promotions and updates. (Presume messages from a boss go into primary).
Two articles (of many) describe the new features.