New Search Experiences

Smartphones have changed the search experience. Adam Dorfman in Search Engine Land shows that As search changes, Google changes.

“But, seemingly overnight, everything changed. Now, searching means utilizing a wide range of interfaces, including GPS devices, wearables, smart objects such as Amazon Echo and operating systems such as iOS and Android. Oh, and we’re not just lounging on our sofas at home when we search. We’re searching on the go.”

While mobile is where the action is today, the author identifies some areas where Google.com still excels.

Mobile Apps and Voice

Panelists at SMX East discussed the future of search. In reading about the three themes, keep in mind that future is never longer than a year. They are mobile apps and voice – these affect everyone, and attributio – which is a matter of attributing sale of a product to a source or agent.

Looking Ahead: The New Search Landscape, Casie Gilette, Search Engine Land (Oct 1)

Mobile apps, attribution and voice search were the main themes, but of course, the topic of where Yahoo and Bing fit in was brought up. The biggest takeaway was the split of Yahoo/Bing (i.e., Gemini) and how that may end up hurting each company in the long run.

Using a digital assistant

Basic premise to a “digital assistant” is that it must know a lot about you. Danny Sullivan examines the three leaders from Google, Microsoft, and Apple in How Google Now, Siri & Cortana Predict What You Want [Search Engine Land Sept 18]

Google, Apple and Microsoft all have agents that want to be your personal assistant. But how well Google Now, Apple’s Siri and Microsoft’s Cortana can predict your needs depends on how much you want to share, how wedded to particular platforms you want to be and, in some cases, how much you actively want to help make those predictions happen.

Google voice search recordings

Google stores your voice searches on its servers – claims this helps Google’s work in voice recognition. If you’d like to see what has been saved so far, delete any of your voice searches, or stop the recording entirely, watch this how-to video from CNet on how to change the settings in your Google account – Stop Google from tracking your voice: How To Video

 

 

Search turns mobile

The smartphone is changing people’s search practices and Google, in the face of a multitude of apps, is fighting to stay King of Search. Leading the charge is Amit Singhal, Google’s search chief.

Reinventing Google for a Mobile World, Conor Dougherty, New York Times (July 9)

“My job is not to just look at the trend today. My job is to look at what’s beyond the horizon,” Mr. Singhal said in the interview. “And beyond the horizon, there is so much more people can do on their devices that is not possible today.”

Context Pervades the Smartphone

Personalizing results is all about context – where you are, what you looked at before, and probably several other factors, which Google NOW is determined to identify. This is especially true for activity on the smartphone. And it’s not just Google – it’s in apps, in the fitbit you wear, Facebook, everything – as you will read in this article.

The Future Of Search Engines Is Context, Aaron Friedman, Search Engine Land (April 6)