BIng’s snapshots – those nuggets of information that show on some general searches – are becoming more like Google’s Knowledge Graphs with its display of connected entitites.
Compare these two views of Vancouver BC. They are almost identical. Google has a map, Bing has “also searched for”.
Aaron Bradley at SEO Sceptic examined both in Bing Mounts a Personal Offensive Against Google’s Knowledge Graph (March 21)
He thinks Bing is doing a better job showing people because of social information:
“With this latest update Bing is more than ever taking advantage of its social partnerships, and is in general exploiting the availability of social information for (living) people.”
Bing, thanks to LinkedIn, can also provide snapshots on non-celebrities. Here’s one of my favourites – a celebrity in the library world – Stephen Abram. Of course, nothing at Google, because Bing is using social networking sites.
“Bing might arguably be returning more useful Snapshot results than the equivalent Knowledge Graph results because of the additional social properties (Twitter, LinkedIn, Klout) that are displayed for living celebrities in Snapshot, but not in the Knowledge Graph.”.
The semantic technologies underpining the analysis of entities and their linkages are delivering better answers – and Bing has made a great leap forward.




