This presentation by Marcy Phelps at Internet Librarian 2013 goes through the steps and approaches the information professional will want to employ to search quickly and effectively.
Cost-Effective Searching: Online strategies and practices to get the most for your search dollar and your time.
Has a couple of tips on using Google. I wouldn’t use OR to the extent mentioned here. Google does more semantic interpretation of words and less keyword matching. Therefore, expanding a concept with OR may muddy results too much.
Greatest value is the reminder to use specialty sites – find them, collect them, know them, use them.
Marcy Phelps has other presentations at Slideshare – would be good to follow her for tools and techniques.
This slideshare presentation on How to find a job using Twitter by Jarkko Sjoman is very clever – very Mad Men. All the backdrops are scenes from the Mad Men television show. Fun to look at while you make sense of the tips – such as – “build your network before you need it”.
One can always depend on Mary Ellen Bates to provide inventive ways to use search tools. This is true in her presentation at this year’s Internet Librarian – Super Searcher Secrets – available in this pdf.
Especially note how she used Google Trends, autocomplete, and reading level filter. She finds value in Google’s new in-depth results on broad topics. Blekko is still in her kit bag. For other specialty search tools she mentions Zanran – for combing through pages for data, and Millionshort.com – for long-tail research. Social search and networks are also to be mined.
You’ll be sure to pick up a few good tips for your work.
I love it when someone describes the benefits of a Twitter search, especially when the endorsement is from an school librarian. Joyce Valenza says Twitter can connect students to experts, and that Topsy is a “game changer” as a research tool for searching Tweets across time and topics.
Topsy: a game changer for search, e-reputation, & data analysis by Joyce Valenza, Never Ending Search, School Library Journal, Sept 14)
Topsy is a way to instantly discover breaking news and just released press-releases and track current conversations and just posted media.
There are many good posts at the blog, Marketing Ideas You Can Copy, on searching and using social media – keywords at LinkedIn, finding experts through Twitter – and this one about searching Twitter.
Power Search Tips for Twitter , Judy Schramm, at Marketing Ideas You Can Copy (Sept 11)
Daniel Russell gives a good short how-to on learning more about a part of a plant – starting with define, and looking for a diagram. Good lesson.
When you want to understand an obscure part…. search for a diagram, Search Research (Aug 30)
Amit Agarwal found a way to do a case-sensitive search for words on a page in CHrome – but it involves adding a bookmarklet. Google, it seems, has no intention of making it easy the way Firefox has with Ctrl F.
Perform Case-Sensitive Search in Google Chrome, digital inspiration, (Aug 22)
How do you handle questions that come up – like best restaurant for lunch in town X. Do you run a search, ask your online social network, or call a person? Eric Enge at Stone Temple ran a little survey on 10 questions to find out with some very surprising results.
Is Search Still the Dominant Way People Use to Answer Questions?, Stone Temple (Aug 12)
You’d figure social networks would do better – but they didn’t, and nor did the telephone call.
Google will list in-depth articles on certain queries – the broader ones, such as “population growth”. They are shown under the heading “In-depth article” and may be well down the page.
Google Introducing “In-Depth Articles” To Search Results, by Greg Sterling, Search Engine Land (Aug 6)
It may not be completely rolled out. Showed in Google.com but not in Google.ca (I’m in Toronto).
Google is quoted as saying, ““Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.””
How much about social views can be learned from analyzing Google’s aggregated searches? Does a jump in searches on flu indicate people are anticipating an outbreak? Researchers are digging into Google’s data to assess user views.
Google searches mined to uncover our true opinions, Lisa Grossman, New Scientist (Jul 25)
A study published last month focused on public interest in the environmentbased on searches for terms like “extinction”, “endangered species” and “climate change” between 2001 and 2009. Only “climate change” saw an uptick in searches, which the researchers interpreted as a loss of engagement in other environmental issues.