Google had much to say about the new “Google assistant” at its annual developers’ conference, Google I/O. It has AI capability and will be built into apps. Danny SUllivan explained in Meet Google assistant: A new search platform, rather than a gadget or an app (May 18)
“So what is Google assistant, in the end? Google assistant combines two things: Google’s expertise in extracting information from content across the web and from partners plus its machine learning smarts to understand what people are asking.”
Broadly, these are called digital assistants. Others are Siri from Apple, Cortana – Microsoft, Echo in ALexa – Amazon. Paul Hunter at State of Digital asked Will Digital Assistants Replace Search? No – because the assistants are most useful for directions, shopping – the kinds of questions spoken to a smartphone – not deeper research into a topic or need. Hunter closes with “Voice search and digital assistants are definitely going to become a big factor in digital, but will it be the end of search? I doubt it.”
Sundar Pichai, Google’s CEO, sees Google’s next stage to be in the realms of artificial intelligence and virtual reality.
Google’s CEO sums up his AI vision: “Hi. How can I help?” CNet (May 17)
Products that reflect this and were shown at the I/O conference:
… a messaging app (which suggests comparisons to Facebook Messenger), a voice-activated speaker and smart home control hub (sort of like Amazon’s Echo), a video chat app (think Apple’s Facetime) and a new hardware and software system for VR built around a smartphone (shades of Samsung Gear VR).
The assistant will be “baked in” to new products. Google Home is a smart home speaker – talk to it anytime and use it to manage the house. Allo is a messaging app that will compete with Facebook Messenger, Snapchat and Kik.