New Facebook Search

Facebook users will want to know about the changes in Facebook Search – but don’t look for any local results.

New Facebook Search: Local Ignored Again — Big Mistake by Greg Sterling, Search Engine Land (Dec 8)

It’s available in US English for the PC and mobile app for the time being. Users can now search Facebook for posts by friends or people/entities that they follow. The results are personalized.

Users can only search for what they can already see on the site. The exception is hashtags. Facebook Search will allow anyone to search for particular hashtags and see results from outside their networks.

Searching Social with Mary Ellen Bates

Mary Ellen Bates  has tips for Seriously Searching Social in this latest slideshow presented at Websearch University, September 29. First – be reminded that online social networks are to be used strategically . She shows settings to use at Facebook, LinkedIn, Twitter, and Google+. Next she covers the Dos and Don’ts of searching social and reviews several strategies.

Pinterest navigation

Pinterest users in the United States can be guided by Pinterest to special interests within a category – such as Outdoors page might suggest Hiking.  I don’t see this in Toronto – not rolled out yet.

Pinterest Makes It Easier to Find What Just What You’re Looking For, by Kurt Wagner, Make Use Of (Mashable)

Pinterest already offered a categories tabs where users could search for pins by more general groupings, but now, those categories include more specific interests that users can subscribe to. For example, you can follow interests like hiking, camping or running under the broader “outdoors” category. Following an interest means those pins will now appear in your feed, saving you the hassle of searching for them.

Facebook Users Outraged

Facebook has been manipulating news in feeds to selected users in the interest of research, the essence of which was to study whether people are emotionally affected by what they read. The study was done by a Facebook employee and two researchers at Cornell University. People are outraged but they will forget the privacy infringement, as they always do, and there will be another round in a few months.

Even the Editor of Facebook’s Mood Study Thought It Was Creepy, Adrienne Lafrance, Atlantic (Jun 28)

“The study found that by manipulating the News Feeds displayed to 689,003 Facebook users users, it could affect the content which those users posted to Facebook. More negative News Feeds led to more negative status messages, as more positive News Feeds led to positive statuses.”

Not really a stunning finding, and surely not worth the trouble.

Information privacy commissioners in Canada and the United Kingdom will examine whether the study violated  privacy laws.

Canada’s privacy watchdog to press Facebook on ’emotional’ study, David Bradshaw, Globe and Mail (Jul 2)

Google+ low referral rate

It appears that people aren’t using Google+ to link to web pages in their postings.  This analysis of referral traffic puts Google+ at .08% in March 2014, with only Linked In being even smaller at .04%.  Facebook was 21.56%.

Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard, by Martin Beck, Marketing Land (Jun 27)

Publishers will include the G+ button for sharing, but it’s not being used much. Google’s announcement that it doesn’t use social signals in Google+ to boost rankings suggests limited interest.