Facebook News Feed – Desktop

Facebook is rolling out a new version of its news feed for desktop users – said to be more functional than flashy. Really?

Facebook goes back to basics for new-new News Feed, Jennifer Van Grove, CNet (Mar 6)

Facebook’s News Feed redesign is for real this time, Caitlin McGarry, TechHive / PC World (Marh 6)

“The main content of your News Feed, like friends’ updates and photos, stands out on a white background while the navigation tools and trending topics clumped around the main bar are on grey. “

Turns out that, “When it tried to roll out a new look last year, Facebook found that people didn’t want Facebook to change much.” Gee – would be nice if Google realized this too.

Twitter Network Maps

A mapping of Twitter conversations reveals networks and structures. This report from Pew Internet identified six different kinds of network crowds and the types of discussions in each. Polarized crowds are often political – each side in its own camp; tight crowds are formed by highly interconnected people.

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters, Marc Smith and others, Pew Internet (Feb 20)

Social media networks have an overall structure while the individual people within them have a local network structure based on their direct connections and the connections among their connections. Network maps show that each kind of social media crowd has a distinct structure of connection and influence. Key users occupy strategic locations in these networks, in positions like hubs and bridges.

Google+, SEO, and Authorship

What’s up with Google+? Google forces GMail and YouTube users – also Picasa and Hangouts – to work through Google+ – but that doesn’t mean they have to participate by posting and connecting. (I’m proof of that.)

But Google+ does matter for SEO, as this article explains. And it’s important for establishing authorship.

“Content marketers need to understand that Google Authorship and Google+ are part of each other,” says Miller. “Getting that little avatar of the content author next to the search result can make a huge impact on getting clicks to your content.”

What Can We Believe About Google+?, by Lin Grensing-Pophal, EContent (Feb 10)

 

Being social online

If you are online, there is a 73% probability you use a social networking site – or have at least set up an account at Facebook. Others are getting traffic too – LinkedIn, Pinterest, Twitter, Instagram.

Social Media Update 2013, PEW Internet (Dec 30, 2013)

Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites