Google+ low referral rate

It appears that people aren’t using Google+ to link to web pages in their postings.  This analysis of referral traffic puts Google+ at .08% in March 2014, with only Linked In being even smaller at .04%.  Facebook was 21.56%.

Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard, by Martin Beck, Marketing Land (Jun 27)

Publishers will include the G+ button for sharing, but it’s not being used much. Google’s announcement that it doesn’t use social signals in Google+ to boost rankings suggests limited interest.

Slideshare categories

Slideshare is an excellent method of quickly getting an overview or an update through viewing presentations. Finding and following presentations of most interest just got easier by the addition of categories. There are abut 40 of these from arts and photos, to career, to travel.

Follow Our Categories to Get the SlideShares You Want, John Loot, Slideshare blog (June 4)

Explore these from your homepage in Slideshare (requires registration) using the Explore button. Then Follow or use more Filters.

Exploring categories in Slideshare

Exploring categories in Slideshare

New look to Twitter profile

Twitter is rolling out a Facebook-like design of user profiles – announced on the Twitter Blog – Coming soon: a whole new you, in your Twitter profile – one more thing to gussy up with a photo.

Twitter Rolls Out Its Facebook-Like Profile Redesign, Stan Schroeder, Mashable (Apr 8)

The new profile features a larger user photo and customizable header image. Twitter highlights your tweets that have the most engagement by displaying them slightly larger than the rest. You can also pin one of your tweets to the top of the page.

Twitter will look different after today: everybody freak out , by Shane Dingman, Globe and Mail (Apr 8)

But the reality is, not many people visit the profile page. Most action on Twitter is mobile, and most of that is in its app, and these changes will not affect those experiences. This is essentially a play for desktop Web, and it’s fair to say the old profile was looking a little … er, 2009-ish.

Apple Acquires Topsy Labs

Topsy, an excellent social search engine for finding and analyzing tweets, has been bought by Apple.

Topsy could help fill in Apple’s big hole — big data, Derrick Harris, GigaOm (Dec 2)

It’s all about the data – Google and Microsoft have lots, and Apple very little.

“Topsy claims its search database contains more than 475 billion tweets, videos, images, pins and other social data elements included by Twitter users in their updates.” (Source)

Bing Twitter Connection

Bing maintains its strong connection with Twitter to support its social search.

Bing Renews Its Firehose Deal With Twitter, TechCrunch (Nov 1)

Unlike Google, Bing has made social search a cornerstone of its strategy. Its close relationship with Facebook has long given it the ability to highlight posts from the popular social network, as well as from Twitter, LinkedIn, Quora, Foursquare, Klout and other services in its social sidebar. With Bing’s latest redesign, which dropped the number of columns on its search results pages from three to two, the social sidebar now features even more prominently on the site.