Frederic Lardinois says Good Riddance To Social Search Techcrunch (Dec 28) – and I agree. By social search he means the practice by Google and Bing to intermix the “likes” of online connections with Web search results. Remember the side panel in Bing.com with supposedly relevant postings by Facebook friends? The results might have been amusing but were rarely (if ever) relevant. This kind of social search has disappeared from Google and Bing.
As Lardinois says:
“I think one of the reasons social search failed is because our social media “friendships” don’t actually represent our real-life tastes all that well. Just because we follow people on Twitter or are friends with old high school classmates on Facebook doesn’t mean we like the same restaurants they do or share the politics they do.”
The concept of having what colleagues found valuable influence the search results you receive on some topic of common interest had some merit but it would take incredible effort to create exactly the right community. Such communities may exist in specialized social networking groups, but not in the casual relationships of Facebook or Google Plus.
Karen Blakeman shares her knowledge on Social Search in this presentation posted to SlideShare (Oct 29) – a thorough treatment of the prevalence of social media and social networks and issues of authenticity; search and monitoring tools across social media; tools specific to networks (especially Twitter). Also looks at tools for image search, peer reviewed research and authors, and some alerting services. It’s a big package.
Get more from your use of LinkedIn with these tricks for adding connections, sending messages, formulating searches with Boolean operators, setting up alerts – and a few more.
19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet
[Mentioned in Research Buzz]
Yelp is in hot water. One would think that such a web-savvy company would watch its own reputation. Seems not, if the items in this Make-Use-Of report are true.
Yelp Can’t Be Trusted: Try One Of These Alternatives Now by Joel Lee, Make Use Of (Oct 1)
Alternatives for local restaurant recommendations in Canada include: FourSquare, UrbanSpoon, TripAdvisor, and Google+ Local. These are mostly international. There are also several others that are for the US.
Mary Ellen Bates has tips for Seriously Searching Social in this latest slideshow presented at Websearch University, September 29. First – be reminded that online social networks are to be used strategically . She shows settings to use at Facebook, LinkedIn, Twitter, and Google+. Next she covers the Dos and Don’ts of searching social and reviews several strategies.
It appears that people aren’t using Google+ to link to web pages in their postings. This analysis of referral traffic puts Google+ at .08% in March 2014, with only Linked In being even smaller at .04%. Facebook was 21.56%.
Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard, by Martin Beck, Marketing Land (Jun 27)
Publishers will include the G+ button for sharing, but it’s not being used much. Google’s announcement that it doesn’t use social signals in Google+ to boost rankings suggests limited interest.
Slideshare is an excellent method of quickly getting an overview or an update through viewing presentations. Finding and following presentations of most interest just got easier by the addition of categories. There are abut 40 of these from arts and photos, to career, to travel.
Follow Our Categories to Get the SlideShares You Want, John Loot, Slideshare blog (June 4)
Explore these from your homepage in Slideshare (requires registration) using the Explore button. Then Follow or use more Filters.
Exploring categories in Slideshare
Twitter provides an easy way to search timelines and lists. Click on the timelines filter in the left panel, to see results on the right.
Twitter Quietly Adds Search For Timelines & Lists by Matt McGee, Search Engine Land (Apr 11)
Search Twitter – Timelines and List
Twitter is rolling out a Facebook-like design of user profiles – announced on the Twitter Blog – Coming soon: a whole new you, in your Twitter profile – one more thing to gussy up with a photo.
Twitter Rolls Out Its Facebook-Like Profile Redesign, Stan Schroeder, Mashable (Apr 8)
The new profile features a larger user photo and customizable header image. Twitter highlights your tweets that have the most engagement by displaying them slightly larger than the rest. You can also pin one of your tweets to the top of the page.
Twitter will look different after today: everybody freak out , by Shane Dingman, Globe and Mail (Apr 8)
But the reality is, not many people visit the profile page. Most action on Twitter is mobile, and most of that is in its app, and these changes will not affect those experiences. This is essentially a play for desktop Web, and it’s fair to say the old profile was looking a little … er, 2009-ish.
Twitter, Facebook, and Google+ support some use of Boolean operators. Twitter is the strongest – even has near. Google+ is good. Need to use workarounds for Facebook. Read the article – very useful.
How Boolean Search Improves Your Social Media Monitoring, Kelsey Jones, Social Media Examiner (Mar 31)
[Thanks to Research Buzz]