Topsy, an excellent social search engine for finding and analyzing tweets, has been bought by Apple.
Topsy could help fill in Apple’s big hole — big data, Derrick Harris, GigaOm (Dec 2)
It’s all about the data – Google and Microsoft have lots, and Apple very little.
“Topsy claims its search database contains more than 475 billion tweets, videos, images, pins and other social data elements included by Twitter users in their updates.” (Source)
Hshtags – new search engine in beta for searching across the social media universe by hashtag. Can filter by type of message (text, video, image), and platform. Another way to do research or simply play with for serendipitous discoveries.
This new search engine is being called ‘the Google of social media’ Molly McHugh, Digital Trends (Nov 20)
Bing maintains its strong connection with Twitter to support its social search.
Bing Renews Its Firehose Deal With Twitter, TechCrunch (Nov 1)
Unlike Google, Bing has made social search a cornerstone of its strategy. Its close relationship with Facebook has long given it the ability to highlight posts from the popular social network, as well as from Twitter, LinkedIn, Quora, Foursquare, Klout and other services in its social sidebar. With Bing’s latest redesign, which dropped the number of columns on its search results pages from three to two, the social sidebar now features even more prominently on the site.
There are many good posts at the blog, Marketing Ideas You Can Copy, on searching and using social media – keywords at LinkedIn, finding experts through Twitter – and this one about searching Twitter.
Power Search Tips for Twitter , Judy Schramm, at Marketing Ideas You Can Copy (Sept 11)
Topsy, the social search and analytics engine, has access to Tweets from 2010 and can provide improved statistics on search terms and phrases.
Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since July 2010, Greg Finn, Marketing Land (Aug 6)
Also note – “Another boon for marketers is the ability to input boolean operators. Items like “AND” or “site:” can be included to pull a wide array of data. This gives users the ability to see Tweets by site, Tweets by user, Tweets with/without keywords and much more. An advanced search exists to help guide those looking to input detailed queries.”
Welcome news – LinkedIn’s New Search Aims For More Engagement With Autocomplete, Unified Results And Improved Alerts in TechCrunch.
… one of the first big overhauls that the search function has had in years, with new features including improved autocomplete and suggested phrasing by way of a new algorithm; unified searches across different product categories; and an improved ability to save searches.
Google’s rejection of RSS (closing Google Reader and the RSS extension for Chrome) may drive some users to Twitter. Mathew Ingram calls The Death of Google Reader Is a Social News Win (Bloomberg Businessweek, Mar 15).
Ingram switched to Twitter some time ago, building Twitter lists into topics, and enjoying the social side, specifically the insights into who tweeted and retweeted.
So it’s not just that Twitter is good at delivering real-time news—when it is, in my experience, as good or better than an RSS reader. It is also particularly good at attaching meaning to that news, by the combination of people who tweet or retweet a link or a piece of information. That does as much to help me appreciate the significance of a story as a single post or scoop, and likely more.
He mentioned Prismatic (http://getprismatic.com/) as a tool for news streams and recommendations. This April 3 2012 New York Times blog posting – Prismatic Hopes to Create a New Category of Social News — describes it as “a new social news discovery site, [that] hopes to help by allowing people to delve into topics, through algorithms that read the content being shared on social media.”
Rash of news about Facebook’s changes to the news feeds to make content specific feeds possible. Good.
News Feed’s design finally catches up with Timeline, VentureBeat (Mar 7) – described the before situation.
As founder and chief executive Mark Zuckerberg just announced at his company’s headquarters this morning, he wants Facebook’s News Feed to be each user’s “best personalized newspaper you can have” with social and local updates on a variety of topics.
We’ll be able to define the kind of feed.
An “all friends” feed to give you a full firehose of updates. It also has a “following” feed to show only branded content from news organizations and companies you’re following — a much-requested feature from people. The “music” feed shows music-related sharing and activity, plus photos or updates from musicians’ Pages. And the “photos” feed shows off the visual side of your network.
Facebook Launches Feeds For Photos, Music, Friends-Only, And More by Josh Constine, Techcrunch (Mar 7) has a video to prepare us for when the rollout arrives.
Marc Sullivan at PCWorld prepared this guide to the new navigation – Hands on with Facebook’s new News Feed
Nathan Safran sees a very social future for search engines in his article, The Search Engine We REALLY Want To See Google (Or Microsoft) Build (Search Engine Land Mar 7).
He notes that search engines haven’t changed much in the last few years except that Google added Knowledge Graph. Generally, I would say Google, Bing, and DuckDuckGo have more semantic smarts – and we know there is a movement toward social. For the future, he sees (or hopes for) increased capabilities in social sentiment, social discussions, email search integration, and user interface.
He also comments on Bing’s failure to increase marketshare – mainly that there’s no compelling reason at this time to shift from Google.
Startling article in FastCompany that reveals Google’s strategies for dominance through social strength and local connections.
The Future Of Google Plus, And Its Path To Social-Media Domination (by Dave Llorens, Feb 11)
“Scoff all you want, but these compelling, just-catching-on product rollouts and integrations will make Google win the battle for hearts, minds, and active users.”
Discussed: Google Plus, Zagat for restaurant reviews, local businesses and maps, Google Hangouts with voice and video and ties to GMail, Google Communities absorbing Google Groups, and then there are Google Glasses (aka Goggles). This is no longer science fiction.
Postscript: from the SPB.gov for US small businesses — 4 Ways to Use Google Hangouts in Your Business (Feb 13)