What’s happening to Twitter?

The Atlantic has had more than one article about Twitter. This month it is The Decay of Twitter (Nov 2) by Robinson Meyer. Earnings have been sagging, which, signals failure – distressingly so.

Somehow we are supposed to decode —

And what has specifically gotten pressed is the balance of spoken-word habits and written-word ones. “The rot we’re seeing in Twitter is the rot of participatory media devolved into competitive spheres where the collective ‘we’ treats conversational contributions as fixed print-like identity claims,” she [Bonnie Stewart]  writes.

I’m going to sit in sidelines and watch Twitter either gain the edge again as is, or morph into something else.

Pinterest’s Guided Search

If you have some time for pictures and serendipity, this guide to using Pinterest’s Guided Search might be just the ticket.

How to get the most out of Pinterest’s Guided Search, Amy-Mae Elliott, Mashable (Feb 16)

The author says, “Guided Search is a clever yet easy way to sift through Pinterest’s 750 million boards and 30 billion pins to find what you’re looking for.” Posting has a short video and several screenshots. Can’t go astray.

Web Search without the Social

Frederic Lardinois says Good Riddance To Social Search Techcrunch (Dec 28) – and I agree. By social search he means the practice by Google and Bing to intermix the “likes” of online connections with Web search results. Remember the side panel in Bing.com with supposedly relevant postings by Facebook friends? The results might have been amusing but were rarely (if ever) relevant. This kind of social search has disappeared from Google and Bing.

As Lardinois says:

“I think one of the reasons social search failed is because our social media “friendships” don’t actually represent our real-life tastes all that well. Just because we follow people on Twitter or are friends with old high school classmates on Facebook doesn’t mean we like the same restaurants they do or share the politics they do.”

The concept of having what colleagues found valuable influence the search results you receive on some topic of common interest had some merit but it would take incredible effort to create exactly the right community. Such communities may exist in specialized  social networking groups, but not in the casual relationships of Facebook or Google Plus.

Blakeman on Social Search

Karen Blakeman shares her knowledge on Social Search in this presentation posted to SlideShare (Oct 29) – a thorough treatment of the prevalence of social media and social networks and issues of authenticity; search and monitoring tools across social media; tools specific to networks (especially Twitter). Also looks at tools for image search, peer reviewed research and authors, and some alerting services. It’s a big package.

Alternatives to Yelp

Yelp is in hot water. One would think that such a web-savvy company would watch its own reputation. Seems not, if the items in this Make-Use-Of report are true.

Yelp Can’t Be Trusted: Try One Of These Alternatives Now
by Joel Lee, Make Use Of (Oct 1)

Alternatives for local restaurant recommendations in Canada include: FourSquare, UrbanSpoon, TripAdvisor, and Google+ Local. These are mostly international. There are also several others that are for the US.

Searching Social with Mary Ellen Bates

Mary Ellen Bates  has tips for Seriously Searching Social in this latest slideshow presented at Websearch University, September 29. First – be reminded that online social networks are to be used strategically . She shows settings to use at Facebook, LinkedIn, Twitter, and Google+. Next she covers the Dos and Don’ts of searching social and reviews several strategies.

Google+ low referral rate

It appears that people aren’t using Google+ to link to web pages in their postings.  This analysis of referral traffic puts Google+ at .08% in March 2014, with only Linked In being even smaller at .04%.  Facebook was 21.56%.

Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard, by Martin Beck, Marketing Land (Jun 27)

Publishers will include the G+ button for sharing, but it’s not being used much. Google’s announcement that it doesn’t use social signals in Google+ to boost rankings suggests limited interest.