Blakeman on Social Search

Karen Blakeman shares her knowledge on Social Search in this presentation posted to SlideShare (Oct 29) – a thorough treatment of the prevalence of social media and social networks and issues of authenticity; search and monitoring tools across social media; tools specific to networks (especially Twitter). Also looks at tools for image search, peer reviewed research and authors, and some alerting services. It’s a big package.

Alternatives to Yelp

Yelp is in hot water. One would think that such a web-savvy company would watch its own reputation. Seems not, if the items in this Make-Use-Of report are true.

Yelp Can’t Be Trusted: Try One Of These Alternatives Now
by Joel Lee, Make Use Of (Oct 1)

Alternatives for local restaurant recommendations in Canada include: FourSquare, UrbanSpoon, TripAdvisor, and Google+ Local. These are mostly international. There are also several others that are for the US.

Searching Social with Mary Ellen Bates

Mary Ellen Bates  has tips for Seriously Searching Social in this latest slideshow presented at Websearch University, September 29. First – be reminded that online social networks are to be used strategically . She shows settings to use at Facebook, LinkedIn, Twitter, and Google+. Next she covers the Dos and Don’ts of searching social and reviews several strategies.

Google+ low referral rate

It appears that people aren’t using Google+ to link to web pages in their postings.  This analysis of referral traffic puts Google+ at .08% in March 2014, with only Linked In being even smaller at .04%.  Facebook was 21.56%.

Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard, by Martin Beck, Marketing Land (Jun 27)

Publishers will include the G+ button for sharing, but it’s not being used much. Google’s announcement that it doesn’t use social signals in Google+ to boost rankings suggests limited interest.

Slideshare categories

Slideshare is an excellent method of quickly getting an overview or an update through viewing presentations. Finding and following presentations of most interest just got easier by the addition of categories. There are abut 40 of these from arts and photos, to career, to travel.

Follow Our Categories to Get the SlideShares You Want, John Loot, Slideshare blog (June 4)

Explore these from your homepage in Slideshare (requires registration) using the Explore button. Then Follow or use more Filters.

Exploring categories in Slideshare

Exploring categories in Slideshare

New look to Twitter profile

Twitter is rolling out a Facebook-like design of user profiles – announced on the Twitter Blog – Coming soon: a whole new you, in your Twitter profile – one more thing to gussy up with a photo.

Twitter Rolls Out Its Facebook-Like Profile Redesign, Stan Schroeder, Mashable (Apr 8)

The new profile features a larger user photo and customizable header image. Twitter highlights your tweets that have the most engagement by displaying them slightly larger than the rest. You can also pin one of your tweets to the top of the page.

Twitter will look different after today: everybody freak out , by Shane Dingman, Globe and Mail (Apr 8)

But the reality is, not many people visit the profile page. Most action on Twitter is mobile, and most of that is in its app, and these changes will not affect those experiences. This is essentially a play for desktop Web, and it’s fair to say the old profile was looking a little … er, 2009-ish.