SEO has changed with the greater semantic capabilities of the main search engines. Only optimizing on certain key words won’t cut it – must think about natural language queries and answer them, and provide context for the topic. Much more challenging.
Semantic Search Tips For The Future Of SEO, WebPresence (Dec 3)
The two biggest topics in 2013 were ebooks and MOOCs. But open access, acquisitions in the information industry, and legal issues were big news items too. Newsbreaks has done this roundup of most-read articles through 2013.
The News of 2013: The Year in Review by Brandi Scardilli, Newsbreaks (Dec 3)
Institute for the Study of Coherence and Emergence has created a search engine for researches to find more documents on a subject based on a block of text – EPI-Search.
On the sample search EPI Search draws from its own library, and on searches in Google, Google Scholar, Cite Seer, DeepDyve, JSotr and some others.
Search Engine Adds Context to Web Queries, Newsbreaks (Dec 3)
Of interest: “The Institute for the Study of Coherence and Emergence (ISCE) launched EPI-Search, a service it calls the internet’s first virtual reference librarian. EPI-Search is designed to provide the contextual expertise of reference librarians who have been replaced by internet searches.”
Good as this may be, I’d still like to talk with a human reference librarian.
Yikes – spam accounts for 70% of email. That means work for all of us to recognize it and block it. Make Use Of has some advice and suggestions.
What Everybody Ought to Know About Dealing With Email Spam, by Akshata Shanbhag, Make Use Of (Dec 2)
Article links to another about how spammers get your address in the first place. Sometimes it’s through a fake unsubscribe.
Topsy, an excellent social search engine for finding and analyzing tweets, has been bought by Apple.
Topsy could help fill in Apple’s big hole — big data, Derrick Harris, GigaOm (Dec 2)
It’s all about the data – Google and Microsoft have lots, and Apple very little.
“Topsy claims its search database contains more than 475 billion tweets, videos, images, pins and other social data elements included by Twitter users in their updates.” (Source)
Daniel Russell a Google shows the advanced search for the Google News Archive. You have to use the popup form at https://news.google.com/news/advanced_news_search
But this list of the newspapers Google News has is very useful http://news.google.com/newspapers. For example it has The Toronto Daily Telegraph 1837-1952 (http://news.google.com/newspapers?nid=sSrBHYA8nusC)
Hshtags – new search engine in beta for searching across the social media universe by hashtag. Can filter by type of message (text, video, image), and platform. Another way to do research or simply play with for serendipitous discoveries.
This new search engine is being called ‘the Google of social media’ Molly McHugh, Digital Trends (Nov 20)
US District Judge, Denny Chin, ruled that the Google’s digitization project is fair use and contributes to the public good. But, observes Navneet Alang in this article in the Globe and Mail (Nov 19), good as the Books projects is, this decision just “handed the keys over to a private company.”
Crunching the real costs of Google Books’ library of everything, Globe and Mail (Nov 19)
There may be consequences we won’t like.
- more targeted advertising – Google places ads.
- more infringement on privacy – somebody knows what you read
- dependency on Google, a company with a history of killing projects and removing features
And, this point resonates –
The more important point, though, is that projects that are in the public interest – as Judge Denny Chin says Google Books is – should also be, well, public. The reason is simple: our cultural archives shouldn’t lie in the hands of one private company, or the many competitors that will now follow suit in light of this new ruling. Instead, the collected historical representations of various cultures around the world should be run and organized by bodies designed to represent the concerns of everyday people.
Great – use Bing for travel searches and get TripAdvisor content.
Bing Integrates TripAdvisor Tools, Content Into Search Results, Greg Sterling, Search Engine Land (Nov 21)
Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. TripAdvisor’s full content library including restaurants, hotels and attractions will reportedly be available to Bing.
For example, on my search for Palm Springs, Bing gives me:
- tripadvisor with access to over 47,000 reviews
- visitpalmsprings.com – again
- and in 7th spot tripadvisor
Good as the placement is in Bing, I will likely search tripadvisor directly.
Being in LinkedIn or Twitter can get you your next job.
Canadians are using social media to find jobs, global study says, Linda Nguyen, Globe and Mail (Nov 20)
… U.S. human resources firm Kelly Services, found that 39 per cent of Canadians polled have been contacted through a social media website or network in the past year about a possible job opportunity.
Survey polled 122,000 from around the world including the United States.
… on average, 41 per cent said they were contacted in the past year about a job through social media. Brazil was the highest at 74 per cent, while the figure for the United States matched Canada at 39 per cent.