The online travel industry is consolidating. This New York Times article – Fewer, Bigger Travel Sites (Apr 29) – reports that Priceline is buying Kayak (air and hotel), and Expedia acquired the German Trivago (hotel search).
Current rankings:
“In March, Expedia ranked second after TripAdvisor, with Priceline third among the top 10 online travel agencies and search sites, for the “number of unique visitors,” according to comScore, which tracks visitors to travel and other types of Web sites. In March, TripAdvisor had nearly 20.95 million visitors, followed closely by Expedia with 20.92 million, and Priceline had 17.45 million. Kayak.com Network ranked eighth with 8.94 million visitors, with Trivago Sites ranking 248th with 142,000. Online travel agencies make money through online advertising more than through transactions, Mr. Harteveldt said. “

