Guide to Eurostat

Excellent guide to obtaining international statistics on economic and social activity through Eurostat – describes types of reports, how to search, aspects of the databases.

Eurostat’s Statistical Treasure Trove By Anja Chemnitz Thygesen, Online Searcher (Sep/Oct 2014)

As an excellent entry point to data on European matters, Eurostat (epp.eurostat.ec.europa.eu) contains an enormous amount of information and statistics from across the European Union membership countries, plus a few other nations. In this article I use the example of researching the elderly population in the EU to illustrate some of the highlights of the Eurostat pages.

Explicit and Implicit Entities

Search engines today – especially Google and Bing – seek to identify entities and their relationships. This posting distinguishes between implicit and explicit entities. Explicit is known from structured markup; implicit is inferred from the text on the page.

Demystifying The Knowledge Graph, Barbara Starr, Search Engine Land (Sep 2)

Posting has advice for SEO people for optimizing their pages for recognition by the Knowledge Graph.

Google Authorship vs Author Rank

Google Authorship always seemed arcane to me. Danny Sullivan describes it as “Google’s way to allow the authors of content to identify themselves for display purposes” and it was done through markup code. Well – no more – but Google is keeping “Author Rank”

Google Authorship and Author Rank aren’t the same thing. Here’s why Google Authorship can die yet Author Rank lives on., Danny Sullivan, Search Engine Land (AUg 29)

How can all this be, when Google has also said that it’s ignoring authorship markup?

The answer is that Google has other ways to determine who it believes to be the author of a story, if it wants. In particular, Google is likely to look for visible bylines that often appear on news stories. These existed before Google Authorship, and they aren’t going away.

Google’s Knowledge Vault

Google’s Knowledge Graph excels at displaying structured information on entities. Google is developing the next generation of this called Knowledge Vault.

Google “Knowledge Vault” To Power Future Of Search by Greg Sterling, Search Engine Land (Aug 25)

Sensationally characterized as “the largest store of knowledge in human history,” Knowledge Vault is being assembled from content across the internet without human editorial involvement. “Knowledge Vault autonomously gathers and merges information from across the web into a single base of facts about the world, and the people and objects in it,” says New Scientist.

Google Search Improvement

Google makes many changes every year to search – some we are barely aware of, some we don’t like at all, some that are loved instantly. This past year, according to Google’s  head of search Amit Singhal, Google made 890 “improvements”.

Google Made 890 Improvements To Search Over The Past Year, Barry Schwartz, Search Engine Land (Aug 19)

He doesn’t say what they were but does list highlights in last 10 years (which is a very long time). Of his ten, I think the most valuable were:

  • Autocomplete – stroke of genius – see the variation and choose one that best suits our intent.
  • Voice search – I love this on my iPad.
  • Knowledge Graph – information nuggets frequently have the answer, or at least a good overview.