Blakeman on Social Search

Karen Blakeman shares her knowledge on Social Search in this presentation posted to SlideShare (Oct 29) – a thorough treatment of the prevalence of social media and social networks and issues of authenticity; search and monitoring tools across social media; tools specific to networks (especially Twitter). Also looks at tools for image search, peer reviewed research and authors, and some alerting services. It’s a big package.

Online reference tools

Anyone doing intensive research online can be more productive with these tools for managing references.

Make Research Easier With These Five Tools by Brandi Scardilli, Information Today (Oct 7)

Several popular tools provide platforms that store articles, features that generate bibliographies, and functionality that encourages collaboration on projects.

Review the features and functionality of Endnote, ProQuest Flow, and Mendeley.

Primer on search

This article provides a good overview with illustrations of how search works. The classic types of search – navigational, informational, and transactional are noted, and also that Google addresses all of these in “using semantic and exploratory techniques to information retrieval”. Search has changed greatly over the past 5 to 10 years to become much more personalized, more monitored, and more commercialized – all concerns that are explored here.

There is more to search than Google by Royan Ayyar, Semrush (Oct 24)

Entitities at work

Entities is the key to search-engine placement – not keyword trigger words – but content that names people, places, events, and provides other important information. Bill Slawski gives the example of building a page on Black History that will rank well based entirely on meaningful content.

How I Came To Love Entities by Bill Slawski, SEO by the Sea (Oct 24)

Pocket for reader gatherers

If you are a gatherer of pieces on the Web to read later, Pocket may be the tool for you – desktop and mobile.  And, you can gather even more by connecting it to  IFTTT (If This, Then That)

The service lets you bookmark anything on the Web; articles are stored in your personal library, where they can be easily located and read when it’s most convenient. It doesn’t matter if you have a connection either, as Pocket can download (almost) everything to your device automatically.

The in-depth guide to using Pocket by Nick Summers, The Next Web (Oct 20)

Paid ads vs organic results

If you think it’s getting harder to distinguish between paid ads in search results and organic results, you’re not alone. Wall Street Journal has said that search engines are ignoring the FTC 2013 directive. I agree. My practice today is to immediately skip over the first 3 to 5 results because they are usually somewhat disguised paid ads.

WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads, Greg Sterling, Search Engine Land (Oct 13)