Google buys Primedia's Sprinks "Internet search engine snatches media company's online ad service unit for an undisclosed amount." Reuters via CNN Money (Oct 24)
"Internet search engine Google Inc. is buying online ad service Sprinks, taking over a piece of Primedia Inc.'s media empire while wiping out one of its biggest rivals for content-based advertising online. "
"This makes Google the exclusive provider of targeted and search advertising across About.com and most of Primedia's consumer media and magazine Web sites. "
Google removed a competitor in Sprinks and gained distribution through About.com.