Visiting News Sites Becomes a Habit Consumers Can't Live Without Their Net
By Carl Sullivan. Editor and Publisher (Nov 24) -- People visit news sites on the Internet for fun and relaxation and partly because it's a habit. Frank N. Magid Research did a study of 26,000 users at 41 web sites. "Sixty-eight percent of national news site visitors said they visit frequently to get national news, 64% to get breaking news, 52% for international news, and 44% because "it's a habit." Twenty-three percent said they visited frequently "just for fun," 23% "just to relax," and 21% to follow up on something they read in a newspaper. "