The Brave New World of Book Buying by Reid Goldsborough. Link-Up Digital (Dec 1) Does providing portions of the full text decrease sales or increase them? Views vary. Jani Baker, director of product public relations at Amazon said -- "“We’ve found by offering customers lower priced options, it causes them to visit the site more frequently, which in turns leads to higher sales of new books,” she continued. “It encourages people to try authors and genres that they might not otherwise have tried. Also, when customers sell used books, they have more `budget' to buy new books.”"
Posted by Gwen at December 2, 2003 07:15 PM