Dueling Searchers in a Quest for Ads By Leslie Walker. Washington Post. January 22, 2004
Google and Yahoo will be battling for advertising dollars in 2004 and they are likely to do it by delivering local advertising.
"Flake, [Gary Flake - head of the new Yahoo Research Lab] however, believes the next few years will produce changes in Web design and breakthroughs in online data mining that could help solve the local search challenge. Matching Web sites -- and ads, for that matter -- to relevant queries is a statistical challenge requiring computer firepower as well as human ingenuity. Future systems may consider more than just the search query and content of Web pages; they might also consult profiles of Web searchers. Amazon.com does this now, in effect compiling and consulting shopping profiles of registered users to determine what to show them. "
Posted by Gwen at January 22, 2004 08:40 PM