February 28, 2004

Personalization of Search

The Future Of Search Engine Technology Andy Beal WebProNews.com (Jan 29) - notes that search engines are trying to "anticipate the intentions of the searcher" but it tends to be for finding neighbourhood pizza shop. Argues that the future is based on personalization. "However, in order to achieve this new search nirvana we, as consumers, must quell our fears and trepidations surrounding the protection of our privacy. In order for the search engines to develop technology that will be intuitive and anticipate our every need, we must first relinquish at least some of the privacy that we currently hold so dear. Let’s take a look at some of the ways that search technology could improve and you’ll soon get the idea why it will require us to cooperate with the search engine providers. " Has other scenarios of a rosy future in which search improves because the operating system monitors all activities. Let's remember - all solutions bring new problems.

Posted by Gwen at February 28, 2004 11:36 AM