Amazon's search play - A9.com beta launch gives investors a peek of Amazon's foray into the red-hot search market. by Eric Hellweg, CNN/Money (April 19) -- questions the value to searchers of Amazon's A9 search engine. Says people will be concerned about privacy, and that they may be more suspicious of an e-commerce site offering search, than a search engine offering e-commerce. Who needs A9?
Chris Sherman gave A9 a good look in SearchDay (April 21) -- Blending the Best of Google and Amazon - says "But A9 goes beyond Google, offering a number of unique options, including some very cool personalization features. "