Search Engine Executive Roundtable by Chris Sherman - A report from the San Jose Search Engine Strategies Conference, August 2004 in which Danny Sullivan calls on AOL Search, Ask Jeeves, MSN Search and Yahoo for answers.
Part 1 (Aug 25) - "effective search is all about being part of people's lives" whether that is local search (stressed by Ask Jeeves), vertical content areas (Yahoo), or desktop (MSN). Google wasn't part of the discussion because of impending (then) IPO.
Part 2 (Aug 26) - about search engine marketing and paid listings. Also had 4 participants naming their best feature. Ask Jeeves said it was smart search - recognizing keywords like movies, weather. MSN went for the new LookOut Tool for indexing email. And Yahoo said its shortcuts.
Posted by Gwen at August 26, 2004 05:47 PM