August 26, 2004

Loyalty to search engines

Consumer Index: Search-Engine Loyalty Remains Strong by Erika Morphy. CEM Daily (Aug 24) -- The latest American Customer Satisfaction Index (ACSI) shows that people are most pleased with search engines, and less so with online portals and news and information sites. Google still rode high as the most popular search engine.

But the survey also shows Google's competition will come from portals - specifically Yahoo, MSN and retailer Amazon. Google's Real Rivals: Yahoo, MSN, And Amazon By Gregg Keizer , TechWeb News (Aug 24)

Full report from ACSI for Manufacturing/Durables and E-Business - Second Quarter Scores 2004

Posted by Gwen at August 26, 2004 05:56 PM