August 27, 2004

SimSearch and Idée

Visual Search: Beyond Keywords "Idée’s Visual Search technology now integrated on Masterfile" Press Release (Aug 25)

Masterfile, a major stock photo agency, has licensed the Espion Site Search technology from Idée of Toronto. The new SimSearch at the Masterfile website provides for searching and buying rights-managed and royalty-free images. Search on a keyword, find more like this, collect items in a "light box" for viewing later, review search history, and control search parameters. The beauty of the search is in the visual matching it can do to find more images like the one you pick. The likenesses may be thematic - on the same subject, or visual - colour and tonality. The Globe and Mail called SimSearch "one of the most compelling visual search tools in the stock photo industry today".

Idée's Visual search integrated on Masterfile Globe and Mail (Aug 26)

Posted by Gwen at August 27, 2004 11:36 AM