August 30, 2004

Online v Offline Activities

Users Connect Online with Offline By Robyn Greenspan. CLickZ Stats ( August 24, 2004) - summary of Pew Internet and American Life Project findings on online and offline activities. There are some activities such as getting directions to places, checking the weather, and looking up sports scores that will soon be done more often online than offline. But people still prefer offline for "playing games, pursuing hobbies, listening to music or the radio, reading for pleasure, and watching videos, previews and cartoons." Who knows - when the Internet is truly ubiqitous that may change too.

Posted by Gwen at August 30, 2004 02:55 PM