Canadian shopping search engine readied for launch by Jack Kapica, Globe and Mail (Jun 28)
ShopToIt.ca a Calgary-based company, "aims to streamline the Canadian experience" with a product search engine that limits search results to Canadian merchants. Seventy retailers have joined including Indigo, Future Shop and Sears offering a selection of 400,000 products.
"The company is hoping for revenues of $15-million by its third year of operation, a forecast based on attracting 36 per cent of the Canadian shopping search engine traffic and 0.3 per cent of all Canadian search traffic."
It will launch on July 1. Beta version looks very functional with many product categories and parametric search within a category for products like digital cameras (price, model, megapixels, brand). Can put items on a comparison clipboard and then create a more detailed comparison. However, ShopToIt will have to get more specifications on the products to make this useful. And need more stores to make the price comparison shopping. Nonetheless, it is wonderful that there will soon be a substantial Canadian shopping search engine.
Posted by Gwen at June 29, 2005 11:38 AM