April 26, 2006

Google Snippets Have More Links

Google Web Site Categories Explored by Barry Schwartz, SEW Blog (APr 24)

Google is showing some additional links for certain search results that seems to dig into the site a bit more. Of course, people are trying to figure out the logic behind the selection.

For example, on this search for library and archives canada you'll see a link for the site and to an page of Important Notices as well as more results. Schwartz at SEW calls these "web categories", an unfortunate choice of word since category suggests subject, and these links have nothing to do with topical treatment of the site.

In any event it is a change at Google. and based on analysis done at Social Patterns , seems to be related to traffic patterns.

Posted by Gwen at April 26, 2006 04:36 PM