Yahoo's FareChase: The Stealth Disruptor? by Brian Smith, SearchDay (Apr 27)
FareChase has been a small player as a travel search engine, but with the new integration with Yahoo Search it is poised to become much better known and to bring much more business to travel search engines. The article describes the strengths of FareChase / Yahoo Travel -- "All the travel search engines have the same basic flight search functionality—sorting, filtering, amenities, etc. The power of FareChase comes from the integration of hotel search with other Yahoo! properties."
Posted by Gwen at April 27, 2006 05:03 PM