May 15, 2006

Google Trends and Country Insights

A nation's interests? Google tells all By Anand Giridharadas International Herald Tribune (May 13) - this article teases out many interesting observations based on using terms at Google Trends. I don't think we can draw firm conclusions from country comparisons on search terms but the impressions might make us think.

"In India, suspicions that Sonia Gandhi is the power behind the throne of Prime Minister Manmohan Singh appear to be buttressed by search results. As the leader of India's governing Congress Party, Gandhi gets about 50 percent more searches from Indian users than Singh does."

Posted by Gwen at May 15, 2006 04:22 PM