Social Local Search Sites Up 44% in Past Year, by LeeAnn Prescott, Hitwise (Oct 4) - interesting figures comparing traffic to yellow page directories to those that are user-generated such as Yahoo's Get Local.
"The chart below shows that growth over the past year to the yellow pages custom category has been relatively flat, while the market share of visits to the custom category containing Yahoo! Local, Yelp, Judy's Book and Insider Pages has grown by 44% when comparing August 2005 to August 2006. While standard yellow pages sites are receiving significantly more traffic in terms of volume, these newer directory services, with maps, reviews, and community features are quickly catching up."
Posted by Gwen at October 10, 2006 05:07 PM