Health Information Search Engines Emerge -- Growing Consumer Demand for Health Information Increases Need for Better Quality, More Personalized Searches, Says Expert at 11th World Congress on Internet in Medicine -- Business Wire via Marketwatch (Oct 18)
"Increasingly consumers find themselves in need of search engines that address the unique complexities of health information search and that can provide more reliable and personalized search results. Recently, several health-vertical search engines, including Healia ( www.healia.com), have launched in attempt to enhance the effectiveness and efficiency of the health search process."