Publishers allow book browsing on the Web, Reuters via Yahoo News (Feb 27)
Random House and HarperCollins will be letting people browse books online and connect to entries on personal pages. Random House will have 5,000 titles viewablt through Insight and is "also introducing a tool allowing users to add material from titles to personal pages on social networks such as MySpace or to a retailer's Web site." Harper Collins will also allow embedding of pages in networking sites.
Looks like these two publishers have seen the possibilities of viral marketing through the social networks.
Posted by Gwen at February 28, 2007 10:58 AM