Answers.com’s AnswerTips Ready to Bubble Up on Web Sites and Blogs by Barbara Quint, Newsbreaks (Feb 26)
AnswerTips has been adopted by several web sites already, including CBSNews.com - double click on a word you don't know and get a definition or description in a popup.
"As to the advantage of offering this free service, Bailey said that it fits Answers.com's strategy of "leveraging content we already have. AnswerTips has two primary purposes; [the] first [is] to spread the word on Answers.com with good branding and exposure. Second, we anticipate that once we give people the snippet of information for a short answer, they will want more and click on the ‘More' button that takes them to our site. Right now we have no advertising in AnswerTips, except on the CBS site with an ad on the bottom, but we may have advertising in the future.""
Posted by Gwen at March 3, 2007 12:49 PM