Q&A With Ask.com's Gary Price by Eric Enge, SearchDay (Mar 15)
Gary Price talks about what he does at Ask.com - "I would say three different roles. One is outreach, talking to media people like you, but even more specifically outreach to the K-12 education community, and to the library community. " ... " "in-reach," and product development at Ask. For example, coming up with ways to help utilize some of the library world's content, and just letting people know what libraries have to offer, and how can we work together with libraries."
And he describes the elements of the main features that make Ask.com a great search engine for the average (not advanced) searcher: smart answers, maps, image search, disambiguation.