Why Is This Man Smiling?, by Alan Deutschman, FastCompany.com (March)
Major article about Jimmy Wales and his plans for Wikia, a volunteer created search engine that will take at least a couple of years to build out.
"With Wikia, which launched in 2004, Wales has expanded metaphorically from the encyclopedia to a library full of other books, all created and edited by online collaboration with free tools and Web hosting from the company. Its ad-supported sites get into much greater detail about specific topics: Muppets fans, for instance, have contributed more than 13,000 articles to Wikia's Muppets site."