SuperPages Cleans Up Its Act by Greg Sterling, Search Engine Land (May 7)
New design to Superpages for yellow and white pages search in the US. Sterling likes it, saying that it is "a great deal cleaner and easier to navigate than the old site"
The new design for business has maps and reviews. Data is from Acxiom, maps are from Microsoft. The People Search, which is quite unadorned, is powered by White Pages. Of course, there is a My Superpages.
After the first search in which you show interest in a city, you get some search aids such as categories, wifi hotspots, and sundry other items. There is the now unavoidable tag cloud. I'm not sure how useful a tagcloud is in this instance - why would I care to know what other people are looking for at a yellow pages?
Posted by Gwen at May 8, 2007 10:41 AM