August 17, 2007

Disambiguate the Intent

Search & Serendipity: Finding More When You Know Less, Larry Cornett, Search Engine Land (Aug 17)

Larry Cornett, Vice President of Search Experience for Yahoo, comments on ways that search engines try to help the searcher "disambiguate the intent". To help the searcher get a cleared idea of what he wants, search engines today try to offer several options. Ask does this with a variety of information, and Yahoo does it by extending its shortcuts.

Posted by Gwen at August 17, 2007 05:57 PM