New Yahoo! Search Makes Web Search Effortless for Consumers, BusinessWire via Marketwatch (Oct 2)
Of interest: "Recent research conducted by Harris Interactive on behalf of Yahoo! on the state of the Web shows that consumers are suffering from "Web search fatigue." The study revealed that while 99 percent of online adults use a search engine to find information on the Internet, a mere 15 percent of them find what they're looking for with their first search, with most needing to conduct three to four searches."
Posted by Gwen at October 3, 2007 03:43 AM