Discovery Communications to Acquire Top Knowledge Website HowStuffWorks.com PRNewswire via Marketwatch (Oct 15)
Didn't know this -- "HowStuffWorks' 11 million global monthly unique visitors(1), which have grown 25% over the past year, have access to an extensive and rapidly growing library of deep and broad content designed to deliver the most relevant information possible. In addition to an editorial team that creates new content every day, HowStuffWorks leverages the exclusive digital rights to over 30,000 books, 800,000 images and more than 180,000 maps as it explains the world from brains to bats, from rocket engines to roller coasters, from hybrid cars to HDTV, and countless other topics."
Discovery Communications, the new owner, describes itself as "the leader in knowledge and curiosity on television".
Here's the plan - ""Contextually integrating engaging clips drawn from Discovery's vast video library of more than 100,000 hours of programming with the family-friendly and evergreen collection of expertly written articles on HowStuffWorks will ultimately deliver an accurate 'video wikipedia.' Information-seeking consumers will find a rich, multimedia experience to answer the world's questions, and our business partners will find new opportunities to reach targeted audiences of engaged consumers.""
Posted by Gwen at October 16, 2007 01:33 AM