So who’s doing all this searching anyway? by Jeremy Crane, Compete (Nov 7)
Analyzed search use in September 2007 in the United States and ranked individual searchers by the volume of queries.
"In the interest of peeling back another layer in the continuing quest I thought I’d look into exactly who is performing the highest volume of searches on each engine. The beauty of Compete’s people based approach to click stream data is that I can dig into this question without having to worry about things like bots, meta-search, etc. Every search query we see in our data is a query performed by an actual person."
Findings:
+ top 1% of searchers performs a full 13% of all searches in a given month.
+ extrapolated to propose that 70% of searches are done by 20% of searchers.
+ Google might have the greatest concentration of repeat searchers.