Search Atheism On The Rise, Duncan Riley, Tech Crunch (Jan 17)
What do they mean by trust?
"A new study from the University of Southern California’s Center for the Digital Future has found that a growing number of people no longer believe that search results are reliable and accurate."
Highlights - 2008 Digital Future Reportv Final Release from the Center for the Digital Future, Annenberg School for Communication
The report itself isn't so harsh.
+ "Digital Future Report found that the Internet is perceived by users to be a more important source of information for them -- this over all other principal media, including television, radio, newspapers, and books."
+ "46 percent of Internet users said that most or all of the information online is generally reliable -- this compared to 43 percent of non-users who gave the same response."
+ "Steadily increasing percentages of Internet users find high degrees of reliability and accuracy on their favorite Web sites. Eighty-three percent of users said that most or all of the information on Web sites they visit regularly is reliable and accurate -- the same percentage as in 2006 and slightly higher than 81 percent in 2005."
+ About search engine results - "A higher percentage of Internet users reported negative views about the reliability and accuracy of information provided by search engines, such as Google. Slightly over half of Internet users -- 51 percent -- said that most or all of the information produced by search engines is reliable and accurate -- down from the 62 percent who reported the same response in 2006."
Posted by Gwen at January 18, 2008 09:00 PM