May 16, 2008

Zoho sign-in

Zoho No Longer Requires Accounts. Sign In With Your Yahoo Or Google ID, TechCrunch (May 13)

Zoho makes it much easier to get Google and Yahoo registrants to use the Zoho suite of products - notebook, conferencing, chat - much more. Some of those products directly compete with Google and Yahoo.

"The goal, Vegesnu says, is to get users to try Zoho with as little hassle as possible: “One thing we noticed is, when users try both Zoho and Google, more than 70% of them prefer Zoho. It made sense for us to do this. We want more users to try our apps.”"

Posted by Gwen at May 16, 2008 12:50 PM