John McCain's Google Bomb by Barry Schwartz, Search Engine Land (Jun 23)
The bomb is back - Action Left is using Google bombing techniques to influence ranking on results so that the "damming truth" about McCain is told through the news stories. Google might not be able to stop them, though Barry Schwartz also says that -- "Google's search results are frequently changing in placement for many reasons. In this case, relevant results for John McCain are constantly being included in Google's index, which may change placement for these results. Plus, as news sites add more stories about the same individual, Google may remove or indent some of those results."
Posted by Gwen at June 24, 2008 05:33 PM