Get More Clicks in the New World of Universal Search Richard Morochove, PC World (June 25)
Here's advice to webmasters about Yahoo that searchers will want to know about -- "For many small-business owners, the easiest way to improve rankings may be to mark up existing Web pages with new, more descriptive tags that Yahoo will automatically pick up when it indexes pages. The use of tags is Yahoo's take on building a smarter, so-called Semantic Web, which permits easier, even automatic sharing of all types of data. Think of it as an extension of the current Web with a layer of electronic glue that helps other sites better access the data on your pages."
Also, to take advantage of universal search, webmasters can make sure there are videos and news releases in order to "optimize your other digital assets".
Another piece of this is Yahoo's Search Monkey, used by developers, to enhance a listing on the search results page.
Posted by Gwen at June 26, 2008 11:22 AM