B-to-B Blogs Take a Dive: Forrester By Ken Magill, Direct (Jul 3, 2008 )
Corporations are dropping their business-to-business blogs as marketing tools, but this article argues the problem is in the dull material in the blog, not the tool itself.
"Successful corporate blogs “talk openly with an authentic voice,” and are “humble and honest,” two traits that run counter to many corporate egos, said Forrester’s report."
Posted by Gwen at July 6, 2008 12:16 PM