Is Google a Media Company? By MIGUEL HELFT, New York Times (Aug 10)
The possibility of being a media company arises again with Google's new Knol which people are using as a type of wiki to present content on topics. Entries seem to be ranking well in search results even at Yahoo.
Google has many applications for storing content - "Knol is not Google’s first foray into content hosting. The company has long owned Blogger, one of the most popular blogging services. It is digitizing millions of books, which it makes available through its search service. It owns the archives of Usenet, a popular collection of online discussion forums that predates the Web. Google also carries some news stories from The Associated Press in Google News, and it publishes stock market information through Google Finance. And of course, Google owns YouTube, one of the largest media sites on the Web."