The Secret Influence of Search Behavior by Kim Krause Berg, Search Engine Land (Oct 31)
New column at Search Engine Land will look at "captology, persuasive web design, user experience and usability topics and how it all ties into the world of search engines, marketing and your every day life."
In a nutshell, the Internet (tools on it, the information, the availability) is causing us to seek out and use information differently.
".. By making more information available online, our habits are changing. We’re teaching one another new tricks and evolving together. We’re sharing more stories by way of social networking. We’re learning new ways for doing the same old things. We’re willing to be talked into most anything, especially if we read it on the web, in an email from a friend or click a search engine result that looks credible."
Posted by Gwen at November 1, 2008 12:22 PM