Poorly connected Republicans went down the YouTube by John Naughton, Guardian (Nov 9)
One of many articles on how use of the Web and social media by the Obama campaign made the difference. We are now officially in a new era.
Howard Dean's campaign pioneered its use, and Barack Obama's campaign wrote the textbook on how to use it for best effect.
"The Obama team drew the right conclusion: the trick was to use the net not just to raise money and generate excitement, but to use it as a tool for co-ordinating old-style action on the ground."
And YouTube - "Meanwhile, YouTube ensured that everything of significance that happened was recorded and broadcast via the net. It made sure that every gaffe made by Sarah Palin was endlessly repeated on a global loop; that McCain's contradictory statements were available for leisurely comparison; and that Obama's speeches were transmitted in full rather than in network soundbites."
More on the Web and politics in Web 2.0 Summit videos: Huffington, Musk, Gore by Zoë Slocum (Nov 9)
"In a panel discussion in which The Huffington Post founder Arianna Huffington is joined by San Francisco Mayor Gavin Newsom and Democratic campaign organizer Joe Trippi, Huffington argues that "were it not for the Internet, Barack Obama would not be president," in part because the blogosphere has "an obsessive-compulsive disorder." Trippi agrees that "the (Internet) medium demands authenticity." "
Several videos to watch.
Posted by Gwen at November 10, 2008 10:34 AM