StumbleUpon Trying To Move From Web 2.0 Novelty To Real Business by Dan Frommer, Silicon Alley Insider (Oct 1)
Some figures on Stumbleupon - "The site boasts 6 million users -- triple its 2 million when eBay bought it in April, 2007 -- who "stumble" onto some 350 million Web pages a month through the service." It also makes $10.5 million in annual sales.
In addition to dropping the requirement to use the toolbar, Stumbleupon has been partnering with content sites.
"Another potential growth driver: Partnerships with sites like The Huffington Post, Rolling Stone, and National Geographic, which will put StumbleUpon widgets onto their sites so people can "stumble" onto other pages they might like on the site. For instance, a Huffington Post reader who has given the thumbs-up to a bunch of Sarah Palin stories could stumble onto another popular Sarah Palin story. This is beneficial for all parties: The user, in theory, sees more neat stuff; the publisher, in theory, gets more pageviews; and StumbleUpon, in theory, gets more users to sign up."
Posted by Gwen at November 17, 2008 02:51 PM