November 29, 2008

MapQuest is back on the Map

MapQuest: “We’ve Come Out Of Hibernation” by Mike Blumenthal, Search Engine Land (Nov 25)

MapQuest is finally responding to the challenges in local search presented by mapping services at Google, Yahoo and Live.

"Despite perceptions, MapQuest is actually a more popular mapping destination than Google or Yahoo’s map sites, and the company continues to innovate and push out new features and services, with a renewed level of energy in recent months. What follows is my Q&A with Mark Law, Vice President of Product Development and Christian Dwyer, Senior Vice President & General Manager, MapQuest, Inc."

MapQuest has been around for several years - "MapQuest was originally founded in the 1960s by R.R. Donnelley & Sons in Lancaster, Pennsylvania, as a cartographic services division responsible for creating free road maps given to gas station customers."

Posted by Gwen at November 29, 2008 08:25 PM