Yahoo will delete user data after 90 days, Telegraph UK (Dec 17)
Yahoo! has dropped the length of time it keeps personal data of web users from 13 months to 90 days.
"Under the new policy, Yahoo! will anonymise user log data within 90 days with limited exceptions for fraud, security and legal obligations," said Yahoo! in a statement.
Yahoo! said the new policy will apply to search log data, page views, page clicks, ad views and ad clicks, and "strengthens Yahoo!'s relationship of trust with its 500 million users worldwide". "
Also - Yahoo One-Ups Google With 90 Day Data Retention Policy by Barry Schwartz, Search Engine Land *Dec 17)
Schwartz asks if Yahoo is doing this as a publicity stunt in somewhat the same spirit as Ask.com's addition of a privacy link - not a stunt exactly, but something easy to do that appears good but doesn't amount to much.
Posted by Gwen at December 17, 2008 03:41 PM