Free Data: Turning It into Something Worth Paying For by David Gudgin, FUMSI (Nov 2008)
David Gudgin, Sales and Marketing Director at Euromonitor International plc, argues persuasively that paying for market intelligence data is worth it. Free sources from governments of business information websites are not necessarily comparable, reliable, or complete.
"Key questions to ask of your information sources are:
* What are the data sources? Are they reliable?
* Are categories and methodologies clearly defined?
* Can data be compared across countries?
* Why are there gaps in the data? Can they be filled?"
The article shows how Euromonitor International handles each of these in its macro-economic research.
Posted by Gwen at December 18, 2008 02:30 AM