January 07, 2009

Use of the Web by US Newspapers

The Use of the Internet by America’s Largest Newspapers (2008 Edition), The Bivings Report,
Posted on December 18th, 2008

The Bivings Group annually studies the web features of largest newspapers in the United States. In this report for 2008 they evaluated the top 100 newspaper sites. Key findings show much more user engagement - added content, comments, most popular items - along with social networking and social bookmarking. All offered RSS feeds, and most no longer require registration to view articles.

No comment on the business model in the highlights (declining revenues from print and some advertising revenue from the web), but the authors do note that, "Newspapers are focused on improving what they already have, when reinvention may be what is necessary in order for the industry to come out of the current crisis on the other side."

Posted by Gwen at January 7, 2009 04:03 PM