Adults and Social Network Websites, PEW Internet (Jan 14)
Thirty-five percent of adults have a profile on an online social network. This was the finding from the Pew Internet & American Life Project's December 2008 tracking survey.
From the press release:
"Still, younger online adults are much more likely than their older counterparts to use social networks, with 75% of adults 18-24 using these networks, compared to just 7% of adults 65 and older. At its core, use of online social networks is still a phenomenon of the young.
Overall, personal use of social networks seems to be more prevalent than professional use of networks, both in the orientation of the networks that adults choose to use as well as the reasons they give for using the applications. Most adults, like teens, are using online social networks to connect with people they already know.
When users do use social networks for professional and personal reasons, they will often maintain multiple profiles, generally on different sites. "
Posted by Gwen at January 16, 2009 02:14 AM